Využitelnost CHKO Bílé Karpaty v cestovním ruchu

Abstract

The theme of this work is the usability of the White Carpathians in tourism and includes a total of 7 chapters. Given the extensive protected area of work is focused mainly on the Moravian Kopanice, one of the most popular and most attractive locations. The aim was to assess the current state of tourism in the White Carpathians, while the possibilities of its further use. In the theoretical part, I discussed the general characteristics of tourism, definition of the concept of tourist destination and a description of the Protected Landscape Area of White Carpathians. In Chapter Tourism in the White Carpathians is devoted to the description of tourist infrastructure, lists accommodation, dining options, known bike trails, nature trails and the most visited attractions in the area. In the practical part, I use SWOT analysis identified the strengths and weaknesses, opportunities and potential threats to the site. As another method of its own investigation, I used the survey, thanks to which I can assess the most common reasons for visiting the area, experience of respondents with the quality of accommodation services or to assess what visitors in the White Carpathians are still missing.