Analýza současného produktu na trhu
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Tomanová, Petra
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The aim of the bachelors thesis "Analysis of the current product on the market " is analysis of the product and additional another marketing tools, effectively carried out through a survey of existing customers of company TILL CONSULT a.s. The theoretical part includes all the theoretical background described by the literature. The practical part focuses on marketing research of product, using an electronic questionnaire. Based on research and consultations in the company, are describe the suggestions and recommendations, which are intended to improve the situation in the company.
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Import 04/07/2011
Subject(s)
Marketing, marketing mix, product analysis, market analysis, product, price, distribution, promotion, quality, design, brand, marketing research, questionnaire, economic software, product attributes, layers of product, product support services, product life cycle