Eliminace vnějších hrozeb vybrané organizace

Abstract

The aim of the diploma thesis is to evaluate competitive position of a chosen company on the market. For this purpose was used strategic analysis of the internal and external business environment. Evaluated organization is company producing thermal and technical insulation from stone wool. From an overall assessment by using SWOT analysis was found that in the company dominates strengths and opportunities. Based on these findings was proposed measures and recommendations for the company.