Analýza postojů spotřebitelů k elektromobilům

Abstract

This bachelor thesis focuses on the analysis of consumer attitudes towards electric vehicles. The theoretical part deals with the background of consumer behaviour and the broad characteristics of the EV market. Negative characteristics, history, different types and comparison of the Czech Republic with other countries are included. The practical part interprets the results obtained through quantitative research, which was made with the help of a questionnaire and aimed to find out what steps should be taken to promote the image of electric vehicles. Finally, the results are described and strategies are proposed for companies and stakeholders to improve the perception of the technology.