Návrh typologie chování spotřebitelů na trhu digitálních kamer
Loading...
Downloads
14
Date issued
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoká škola báňská - Technická univerzita Ostrava
Location
Signature
Abstract
The goal of this bachelor thesis was analyze customers of the digital cameras and create their typology. Thesis is divided in to the six chapters. In the introduction there was described the evolution of the GoPro company and their marketing strategies. Users of the digital cameras were divided in to the three main categories.
Description
Subject(s)
Typology, typology of customers, digital cameras, bachelor thesis