Návrh podnikatelského plánu pro bar s vodními dýmkami

Abstract

The aim of this bachelor thesis was to develop a comprehensive business plan for a hookah lounge and assess its feasibility on the Czech market. The topic was chosen in response to the growing interest in experience-based services and alternative forms of leisure, with a particular focus on the young generation and smaller towns with limited competition. The theoretical part defines key concepts related to entrepreneurship and business planning, as well as the methods applied in the practical section. The analytical part evaluates the market environment using PEST analysis and Porter’s Five Forces model, confirming a business opportunity in the shisha bar segment. The practical part presents a specific plan for the NUBE Lounge, including marketing strategy, operational setup, and financial plan. The project was evaluated under three scenarios and supported by a SWOT analysis and risk assessment. Based on the findings, the business concept is considered feasible and sustainable in the long term.