Návrh komunikační strategie neziskové organizace

Abstract

The aim of the thesis is to design a communication strategy for the Slezska diakonie and appropriate suggestions and recommendations for improvement. The thesis disserts on a sub-project of Volunteering. In this thesis, strategies and methods which should raise awareness of the nonprofit organization Slezska diakonie are introduced. Final proposals and recommendations concern the promotion of the project of Volunteering. A suitable way of promoting the project now and in the future is on the website and on Facebook. Individual proposals and recommendations are designed to improve the promotion of the project of Volunteering and mainly reaching new volunteers among young people.