Návrh typologie uživatelů vybrané platformy sociálního média

Abstract

This thesis deals with the typology of users of the Twitter platform (X) and analyzes the diversity of user patterns, motivations and behavior on this social network. Twitter has become one of the main channels of communication and information sharing for the public and offers space for diverse interactions between users.

The goal of this work is to identify and categorize types of Twitter users based on their activities, motives, and attitudes through empirical research. To achieve this goal, a combination of quantitative analysis of data obtained from a questionnaire survey will be used.