Návrh strategie marketingové komunikace tanečního klubu na sociálních sítích

Abstract

The theme of this thesis is marketing communication strategy design of dance studio on social networks. The aim of this work was to find out the preferences of the content and form of communication on social network visitors and to suggest marketing communication to the dance club on social network Facebook. The method of data collection was online questioning. The analysis was performed in the form of conjoint analysis. From the results of the analysis it can be seen that the most preferred form of communication of organizational information is a video with a long emotional description. Pictures with a long emotional description also had a very good response. Overall, information about the organization is more preferred than information about dance competitions.