Rozvoj turistického potenciálu Ostrožska

Abstract

This bachelor thesis is based on the evaluation of Development of Tourist Potential of Microregion of Ostrožsko. The basic concepts of tourism and destination management in this area are described in the theoretical part. The practical part describes the important facts and attractiveness of the microregion of Ostrožsko. This area was evaluated on the basement of the SWOT analysis. The aim of this bachelor thesis valorization and searching possibilities of another development of the tourism, which lead to the improvement of this quality of tourism in this area. About these suggestions are written more at the end of this bachelor thesis.