Měření spokojenosti zákazníků pojízdné prodejny s občerstvením

Abstract

The theme of the thesis is to measure customer satisfaction of mobile unit Cornish Pasty group, ltd. Mobile unit sells Cornish Pasty at the social events in the UK. The main goal is to determine customer satisfaction with each component of products, personnel, stores and detection the deficiencies of the company should focus on. The theoretical part describes the typology of customer satisfaction measurement methods. The practical part analyzes a survey of customer satisfaction research. The research recommendations are proposed to improve satisfaction.