Analýza využití internetu v internacionalizačním procesu

Abstract

In the diploma thesis is focused on analysis of the Internet utilization in internationalization process. The goal of my diploma thesis was to analyze the extent to which the Internet helps Slovak companies in the process of internationalization, to find out for what kinds of business activities Slovak companies operating in international trade use the Internet, to determine the level of resources and information of Slovak companies for successful activity in international trade and to analyze if the Internet helps them to find new information about existent and potential new trading partners and to find new foreign business contacts. The outcomes of my research have brought an actual view into the Internet utilization in internationalization process of the small and medium firms. I found that the Internet helps to the small and medium Slovak firms (circa 90%) to acquire information about foreign trading partners and more than 50% firms acquire new foreign business contacts most frequently on the Internet. If the Slovak enterprises contact potential foreign trading partners by internet, potential foreign trading partners will more contact these enterprises by internet. The basic condition for success is a website in English language but more than 48% of the Slovak companies don´t own this version of website. In the first chapter there is just the choice of the theme and set the target of my diploma thesis. The second chapter is devoted to the problem of the international trade theory and internationalization, the question of the Internet and its use in commercial activities of the company. In the third chapter I describe a process of the marketing research and all his phases. The fourth chapter contains the research of the Internet utilization in internationalization process itself, data processing and classification according to number of employees, branches and region. Based on the processed results hypotheses are analyzed. The fifth chapter summarizes the results of the thesis and proposes solutions and recommendations to improve the situation. In the last chapter I analyze whether the targets were met.