Analýza známosti ženského basketbalového klubu
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The topic of my thesis is The Recognition Analysis of the Female Basketball Club
The aim of my thesis was to find out from the citizens of the village Ratíškovice if they know the women's basketball club SK Baník Ratíškovice.
The theoretical part deals with the characteristics of basketball, and description of women's basketball club SK Banik Ratíškovice. Theoretical basis of brand, service marketing and sport marketing are also described in this part.
Based on awarness of women's basketball club was drawn a conclusion and were suggested appropriate recommendations.
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Import 11/07/2012
Subject(s)
service marketing, sport marketing, basketball, brand, women's basketball club SK Banik Ratíškovice