Analýza marketingových aktivit fotbalového klubu

Abstract

In my work I focused on marketing activities of football club Sokol Konice, s. r. o., playing the competition of the Olomouc region. Marketing activities of this club I analysed by survey, the questionnaire was filed out by fans of the club at the football stadium. Then I used SWOT analysis, I analyzed strong and weakness,opportunities and threats. In final part of my fork I resumed results of enquiry and also suggested possible solutions and recommendation in sphere of marketing activities.