Analýza spotřebního chování zákazníků na trhu s bioprodukty

Abstract

The aim of bachelor thesis is consumer behaviour analysis on the bio products market. The marketing research was realized by a electronic questioning, were asked a total of 150 respondents in the district Frýdek-Místek. The bachelor thesis is divided into seven chapters. The first chapter contains an introduction. The second chapter is devoted to the theoretical base consumer behaviour. The third chapter contains the characteristic of the bio products market. This chapter also deals with the characteristic of organic farming, concept of organic food and the characteristic of the organic food market in the Czech Republic but also in the world. In the fourth chapter examine the methodology of data collection. In the next chapter, I have evaluated all of my gained information. The penultimate chapter includes suggestions and recommendations. The last chapter is the conclusion.