Zhodnocení potenciálu konkrétní poradenské společnosti

Abstract

Over the last decade the economy has changed dramatically and only the strongest businesses are able to survive on the market. Among these we can predominantly include flexible companies, which are those that quickly adapt to changes or those that manage to find their competitive advantage and potential. This is the subject of the thesis titled "Evaluation of the potential of a particular consulting company". In the theoretical part the thesis deals with selected issues of competitiveness and potential of a company. The theoretical part contains analysis of literary works. The practical part is mainly focused on the method called GM-TREND, which can be used to analyze the potential of a particular company. For the purpose of this thesis a consulting company was selected. At the end of the thesis the summary and the definition of the proposal for improvement of the current state are carried out.