Marketing služeb vybraných regionálních podniků

Abstract

My diploma thesis is focused on the service marketing of the selected regional companies. This thesis maps services for passangers at selected regional airports. Part of the thesis is also an evalution of services and related sectors. This diploma thesis is divided into many parts. The very first part is theoretical, where are described service marketing and airport operations. It also focuses on the characteristics of selected companies. In the third part is mainly all the services offered by the airport for their customers, including its comparasion and ratings, which are hosted. Subsequently, part of work with an economic indicators follows. The final part of the thesis contains suggestions, recommendations and conclusions.