Provedení strategické analýzy a návrh strategie výrobní společnosti

Abstract

The aim of the master's thesis is to conduct a strategic analysis of a selected company and, based on its results, to propose an appropriate strategy for the organization. Strategic analysis is an essential tool for every manager and is considered a key aspect for long-term prosperity, as it examines the company from various perspectives and identifies key factors in a timely manner. The theoretical part defines and clarifies analyses of the internal, external, and mixed environments, which were subsequently applied in the practical part. Based on the results of these analyses, a strategy was proposed for the selected company. The findings of the conducted research indicate that the selected company operates in a highly attractive industry, where it successfully asserts itself thanks to clearly defined competitive advantages. The main finding of the thesis is the fact that the company has managed to transform from a loss-making startup into a profitable enterprise offering high-quality and sustainable modular houses. The most significant threats include the current shortage of qualified labor and high rivalry within the industry. Furthermore, the analysis identified weaknesses in the form of a higher debt ratio, the absence of a formal strategy, and deficiencies in the employee education system. Based on this information, a growth strategy was proposed. All analysis outputs and the proposed strategy were personally consulted with the company's managing director.