Plnění strategického plánu města Nového Jičína v oblasti podnikatelského prostředí

Abstract

The main aim of this work is to evaluate the status and development evaluation of the business sphere in Nový Jičín, through partial evaluation of strategic plan performance. The aim of this work is to determine whether there is a gradual realization of the objectives and activities, which were established in the Action Plan for the business environment. At the same time, the work deals with findings the opinion of entrepreneurs on the current situation and their satisfaction with the approach of the town and its support in the area of business. The work is carried out using survey questionnaires from businesses in Nový Jičín and from an interview with an employee of the municipality. The thesis is divided into five chapters, where the first chapter introduces the thesis. The second chapter presents the theoretical basis of regional development, regional policy, strategic management and planning. The third chapter deals with characteristics and strategic plan of the town Nový Jičín. The fourth chapter focuses on assessing the status and development of the business sphere in the town through the implementation of the survey. The conclusion describes the possible proposals to solve the problem.