Oděvní průmysl na Prostějovsku v letech první republiky 1918 – 1938

Abstract

In my bachelor’s thesis I studied the theme of the clothing industry in the district of Prostejov during the first Republic between 1918-1938. I also studied the image of the clothing industry in the newspapers at that time. As a case study I have chosen the most successful clothing companies of that time, brand Rolny and brand Nehera. First part of my thesis focuses on the theoretical base of the clothing industry in the district of Prostejov. The local clothing industry was well respected at that time. This chapter contains the history of the clothing industry in Prostejov and it introduces brands Rolny and Nehera. I characterize their production, manufacturing processess and their big success. We owe these companies that Prostejov was called “Little Paris”at that time. In this chapter I also describe disputes between the most successful companies Rolny and Nehera. The next chapter is focused on the impact that the companies Rolny and Nehera had on the main local newspapers. There is described in details how these companies were presented in the local newspaper Hlasy z Hané (Voices of Hana region) during the period of the first Republic. In this chapter I also study how were the local newspapers used as a marketing tools for brands Rolny and Nehera propagation. Second part of this chapter is focused on propagation materials of both companies. Last chapter of my bachelor's theme shows, how the issue could had been presented by using four main genres in journalism: Introduction, interview, questionnaire and editorial. Potentially these four journalistic genres could be the tolls how could had been wild public informed about the clothing industry in Prostějov.