Mediální projekty společnosti Partners Financial Services, a. s.

Abstract

The aim is the creation of proposals and recommendations for selected media projects of Partners Financial Services, Inc. Selected projects were "penize.cz" and "Financial Literacy Day". These projects are of major media companies and projects brought new clients and increase awareness of the company. The objectives of the work are achieved by analyzing data collected from publicly available information and from internal resources of the company. Collected data was then used in the creation SWOT analysis of selected projects, including additional content analysis. Based on the analyzed data were generated most appropriate suggestions and recommendations. The aim was to remove imperfections projects and hoisting their positives and their potential. Applying these findings, the company can achieve strengthening the brand and to some extent also improve relations with the schema_dspacedb.