Marketingová studie společnosti TROJEK, a.s.
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Brožová, Yveta
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The objective of the thesis was to prepare a Marketing study for the Trojek, joint-stock company. The practical part consists of analyses of individual elements of the marketing mix; subsequently the internal and external environment of the company is analyzed with the use of selected methods. A synthesis of individual analyses is presented as a SWOT analysis. The aim of the thesis is to evaluate the present situation of using marketing mix instruments and to recommend changes in areas, which appear to be problematic.
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Import 03/08/2012
Subject(s)
marketing mix, communication mix, product, price, distribution, logistics, communication, elements of the marketing mix, B2B sales, iron metal waste, scrap metal, environment, metal market