Analýza internetové komunikace společnosti na trhu IT distribuce
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The theme of the diploma thesis is internet communication analysis of the IT distribution company. The aim of the market research was to reveal benefits and imperfections of a new internet portal eD shop and also benefits and imperfections in the e-mail communication with customers. Partial aim of the thesis was to compare the eD shop with internet portals of the main competitors.
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Import 02/11/2016
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Marketing Communication, Internet communication, Marketing research, Internet communication analysis, IT distribution