Studie proveditelnosti projektu módního krejčovství
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The aim of the thesis is to find out if the business plan of opening MgA. Lenka Chrobokova dressmaking saloon is real and this kind of business is going to be selfsuficient. To approve this type of business plan we have chosen the feasibility study. The bachelor thesis includes theoretical methods that were used and applied for social-demographic, competition and financial analysis. The key analyses and information are stated in the conclusion. The recommendation for future enterprise opportunities were also mentioned. The conclusion is than focused on the complete thesis assessment and resulting dressmaking industry appreciation in the Czech Republic.
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Feasibility study, tailormade saloon, fashion saloon, competition analysis, financial analysis and assessment, SWAT and PEST analysis