Analýza spotřebitelského chování na trhu s kávou

Abstract

The aim of the bachelor thesis is to get to know more and analyse consumer behaviour in a market segment that devoted to sells coffee in capsules. An online questionnaire survey was used to achieve this goal of the project. The obtained data were analysed, and the results were subsequently presented in the form of graphs with accompanying comments. The findings and conclusions then resulted in the formulation of recommendations for sellers who offer this range.