Analýza marketingové komunikace Mezinárodního festivalu outdoorových filmů
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Blahutová, Lucie
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The aim of the thesis is based on the SWOT analysis and the results of marketing research to design innovation of the marketing communication of the International Festival of Outdoor Films. The main contribution consists of the draft of visibility of the festival and of strengthening its image, and thereby of improving the whole process of marketing communication.
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Import 19/10/2011
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Marketing communication, marketing mix, marketing research, outdoor festivals, strengthening the image, SWOT analysis