Návrh marketingové komunikace obce
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The aim of this thesis is to analyze the current state of utilization of communication tools of selected municipality and to design new approaches to communication activities and to the system of communication between the municipality management and its target entities. The effectiveness of the current communication system was analyzed through a quantitative method of polling, which was applied to the citizens of the municipality. The rest of the information was obtained through active cooperation with the municipality management.
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Marketing, territorial marketing, marketing communication, marketing of municipality