Vliv pandemie COVID-19 na online nákupy potravin
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Vysoká škola báňská – Technická univerzita Ostrava
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This thesis examines the impact of the COVID-19 pandemic on consumer behavior when buying food online in the Czech Republic. The aim of the work is to find out which factors most influence consumers when buying food online, whether they continue to use these services, or why they do not use them, which companies prefer online food shopping. The basic set consisted of residents of the Czech Republic aged 18-75. The sample set was selected by quota sampling method. Data were provided through an electronic questionnaire survey on the sample of 368 respondents. Finally, it was edited and entered into the statistical program IBM SPSS. An analysis of the research results was then carried out. Based on the information found from the analysis of the research results, suggestions and recommendations for online food sellers were presented.
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purchasing decision process, online grocery shopping, spotřebitelské chování, COVID-19 pandemic, online food retailers, marketing 4.0, consumer, food products market