Zákaznické testování potravinářských produktů nadnárodních společností

Abstract

The aim of this master’s thesis to establish whether there are differences in perception of the quality of the same products of multinational companies from different parts of the world. The theoretical part describes the basics of quality management, quality management system and methods of measuring customer satisfaction. The practical part describes the implementation of Customer Satisfaction Survey. Methods used for the evaluation were mean values and analysis of variance ANOVA.