Možnosti rozšíření sortimentu internetového obchodu

Abstract

This thesis is called to analyze users attitudes to on-line wedding accessories shopping. The main goal of this study has been to find out, which particular accessories the consumers would be willing to buy on-line and which failurs they find at on-line shopping of these accessories and services. Moreover, suitable form of goods presentation and certain added value have been looking for to help consumers to choose the goods and at the same time to perusade them to on-line shopping at considered e-shop.