Analýza požadavků a nákladů na založení a zprovoznění firmy s elektronickým obchodem

Abstract

This bachelor thesis occupy with complex analysis of the requirements for the establishing a company with eshop. It concerns also a choice of suitable business form, establishing process, market analysis and competition analysis. Marketing part occupies with product proposition, promotion plan and creation of logo and wrapping. In this part there is a design solved, then bar code acquiring and many others. Another part occupies with suitable domain choice, webhosting choice and e-shop requirements. Final part deals with internet market realization with use of open source system - PrestaShop.