Zhodnocení konkurenceschopnosti včetně konkurenčního potenciálu podniku zpracovatelského průmyslu

Abstract

The aim of the diploma thesis is the competitiveness evaluation including competitive potential of the manufacturing company. To assess competitiveness PEST analysis is used, basic indicators of financial analysis. To evaluate the potential of a company GM analysis – trend is presented . Subsequently, the SWOT analysis, which evaluates all the strengths and weaknesses, but also opportunities and threats of the company is displayed. According to the results, suggestions and recommendations for the company are made, it can be used for their potential development and maintaining and enhancing of competitiveness.