Strategie cestovního ruchu v Mikroregionu Záhoran

Abstract

The theme of this bachelor thesis is strategy of tourism in the micro-region Záhoran. This thesis is divided into the theoretical and the practical part. The thesis consists of three main chapters. In the first part there is defined the location of the micro-region and history of the local villages. In the next part there is performed analysis of tourism current level in the micro-region and its nearest surroundings. Furthermore several main tourist attractions which currently help to develop the tourism are thoroughly analysed. In the last practical part there is included possible process of improving tourism. There are described missing factors in the micro-region which should be improved and which ought to be created according to the author to increase level of tourism in the whole micro-region Záhoran.