Návrh marketingové komunikace rekreačního střediska
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Vysoká škola báňská - Technická univerzita Ostrava
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This bachelor´s deals with marketing communication design of the recreation resort Račí údolí. The theoretical part content information about marketing of tourism, marketing of service, marketing communication and marketing communication mix. The practical part is based on marketing research whitch realized by a questionnaire survey. The results served to design marketing communication and marketing communication mix.
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recreation resort, marketing communication, marketing communication mix, design, tourism, service