Analýza produktového mixu neziskové organizace

Abstract

The goal of that thesis was an analysis of product mix of profitable operations of non-profit association ALCEDO - leisure centre Vsetín and make provisions for increased profitability of educational and leisure programs. Provisions for bigger efficiency and attractivness of the programs for customers based on results of questionnaire survey and focus group. The most important change was a new concept of program´s ordering by customer.