Strategická inovace ERP ke zvýšení konkurenceschopnosti

Abstract

The thesis deals with the strategic innovation of the ERP system of BB and its impact on the company and its competitiveness. In today's turbulent times, it is important for companies to monitor current trends in business and innovation, which help companies accelerate and improve production processes. The aim of this thesis is to create a proposal for a specific strategic innovation of the ERP system provided by BB based on a comparison of the individual functions of this system with competitive products. PEST, benchmarking and value analysis methods were used to analyze the business environment. The thesis concludes with an evaluation and possible recommendations for the analyzed company in the area of innovations management.