Analýza bariér a motivátorů přijetí elektromobilů

Abstract

This thesis aims to identify the barriers and motivators influencing the adoption of electric vehicles (EVs) among Czech consumers against mounting pressure to reduce greenhouse-gas emissions. A quantitative online survey (CAWI; N = 337) combined with cluster analysis revealed two distinct segments: “skeptics” and “eco-enthusiasts.” Whereas eco-enthusiasts are driven mainly by environmental benefits and lower operating costs, skeptics are deterred by the high purchase price, range anxiety, and the limited charging infrastructure. Drawing on the Theory of Planned Behavior, the Norm Activation Model, and action theory, the study explains how attitudes, personal norms, and perceived behavioral control shape the intention to purchase an EV. Respondents most frequently mentioned the density of the charging network, vehicle price, and the availability of government incentives as decisive factors. The study recommends strengthening financial incentives, accelerating the expansion of charging infrastructure, and tailoring communication to highlight both practical and environmental advantages of electromobility in line with the needs of each segment.