Marketingový mix florbalového klubu FBC Ossiko Třinec
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Kajfosz, Jiří
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
Kajfosz, Jiří. Marketing mix of floorball club FBC Ossiko Třinec. Ostrava: VSB – Technical university of Ostrava. Faculty of economics. Institute of management, 2014. 60 pages. Head of bachelor`s work: Doc. PhDr. Ing. Jan Novotný, CSc.
The bachelor thesis is focused on marketing mix of floorball club FBC Ossiko Třinec. The goal of the thesis is to analyze actual marketing situation of the club and recommend changes for better work of the club. For this is used the questionnaire survey of the targeted group of people and SWOT analysis of the club.
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Import 05/08/2014
Subject(s)
Marketing mix, analysis, floorball club, marketing, management, sport's management, survey, floorball.