Prodejní analýza společnosti na trhu servisu výpočetní techniky

Abstract

The bachelor thesis is focused on sales analysis of the company on the market of service of computer technology. In the theoretical part, the basic concepts of the marketing mix are presented, as well as the marketing environment and analytical methods that can be used for company analysis. In the practical part is made a sales analysis of the company, ABC analysis, SWOT analysis and position maps. At the end of the bachelor's thesis are suggested recommendations resulting from the analyzes performed.