Životní cyklus produktu vybraného průmyslového podniku
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The bachelor thesis “Product life cycle of selected industrial company” deals with the issue of defining phases of the product life cycle. It depicts the marketing mix and marketing strategies of the individual phases of the product life cycle.
The practical part is focused on the particular product type. The companies producing the specified product are described in this part. Each product is provided with the description and definition of its life cycle and marketing strategy. All products are compared and other possible strategies are proposed in the final part.
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Import 02/11/2016
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life cycle, product, marketing mix, marketing strategy, cider