Ekonomika fotbalového klubu 1. FC Slovácko

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Štěrba, Jan

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Vysoká škola báňská - Technická univerzita Ostrava

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Abstract

This thesis deals with the economy in the football club 1. FC Slovácko. The theoretical part deals with the explanation of basic concepts related to the topic, which are followed by practical part. The main objective is to analyze the real economic situation of the club. To achieve the goal has been applied marketing mix, SWOT analysis and financial analysis. In conclusion, I summarize and comment the resulting data of master level.

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Import 30/10/2012

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1. FC Slovacko, club, analysis, economic situation, Miroslav Valenta

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