Návrh strategie pro vybranou společnost

Abstract

The aim of this work was to outline the strategic analysis firm. I have completed the practical component of strategic management theory and procedure of analysis adopted in the practical part. For the practical part I have chosen the company ELVAC Automation Ltd. Each chapter I give a description of the macro and micro environment. I focused on key customers and competitors. I chose the SWOT, PEST, financial analysis and Porter's five forces model. The two last analysis, I give the design and selection strategies. I focused on marketing, production, personnel and financial strategy. The implementation I used the product design strategy with a focus on photovoltaics and renewable energy together with the automation of production, and design a marketing strategy aimed at presenting the company at trade fairs and advertising on the internet.