Komparácia verejnoprávnej regulácie reklamy v Českej republike a na Slovensku

Abstract

Názov bakalárskej práce: Comparison of Public Regulation of Advertising in the Czech Republic and Slovakia Jméno studenta: Matej Jackulík

Text resumé vo zvolenom jazyku:

The aim of this work is to compare the way it is governed by a public regulation of advertising in the Czech Republic and Slovakia. The theoretical part is discussed in three chapters. The first is aimed on legislative demarcation of Advertising in Czech Republic and Slovakia. In the second and third part are brought the regulation of Advertising and the regulation of individual commodity in the Czech Republic and Slovakia. The practical part is aimed on comparison of differences and the common characteristics in Czech and Slovak regulation of Advertising.