Analýza chování studentů při výběru střední školy

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Vysoká škola báňská - Technická univerzita Ostrava

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The content of the bachelor thesis was a Student Behaviour Analysis of the Secondary School Choice. For research were selected the School of Business Academy and Secondary School of Logistics in Opava. Was used to collect data a structured questionnaire survey. The data was further processed in MS Excel and evaluated in the SPSS statistical program. The aim of the bachelor thesis was to analyze students' behavior and to use the decision process to evaluate the answers based on the questionnaire survey. The research then revealed what factors are important for students when choosing a school, who has the greatest influence on their decision-making or what they use to sources of information. Based on these findings, have been proposed suggestions and recommendations for OA and SOŠL Opava.

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Students Behaviour, High School, School Marketing Environment, Secondary School Choice, Analysis

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