Strategie regionálního rozvoje

Abstract

The goal of this bachelor work was to suggest optimal utilization tourists´ potential tourism Harta´s region and to formulate strategy of tourism Harta´s region which was formed on the basis of SWOT analysis area. Bachelor work is diveded into introduction, seven separate, logically successive following chapters and close. In the first chapter I addict on theoretic data about tourism. The second part is dedicated to basis characterization region. In third and fourth chapters I introduce tourists´ interests of region. The fifth chapter is dedicated to questionary and its evaluation. The sixth chapter is dedicated to SWOT analysis which is fundamental part of this bachelor work. Here I define strong and weak sides and opportunities and threats. In the seventh chapter I suggest optimal utilization tourists´ potential tourism this region and I suggest some proposals for solution of problem of development tourism. In the eighth chapter I indicate the vision and basic strategic goals and priorities of development tourism this area.