Identifikace preferencí návštěvníků činohry Národního divadla moravskoslezského

Abstract

This diploma thesis focuses on identification of preferences of drama visitors of National Moravian-Silesian Theatre in Ostrava. The main goal was to identify the preferences of visitors of the theatre, specifically drama. Other goals included finding out the habits of drama visitors and also what other services in the theater they use or which other thatres in Ostrava the visitors visit. Data were collected using electronic survey. The data were then evaluated and, based on the research results, proposals and recommendations are formulated, concerning mainly marketing communication with specific groups of visitors.