Možnosti rozvoje industriální turistiky ve Zlíně a v okolí

Abstract

Bachelor thesis is focused on the issues of development of industrial tourism in Zlín and the surrounding area. The Zlín region was fundamentally affected by the business activities of the company Baťa in the first half of the 20th. century. Economic development the company gave for the emergence of a unique functionalist architecture, which through the industrial landscape represents a unique industrial heritage with an exceptional cultural and historical value.

The first part of the thesis is focused on the general characteristics of the tourism and industrial tourism, which in the Czech republic is experiencing a boom. The second part of the work is devoted to the specific possibilities of the development of this specific type of tourism, which in Zlín and its surroundings represents yet sufficiently untapped tourist potential.