Využití nástrojů marketingového mixu pro založení mládežnického fotbalového kempu

Abstract

The main goal is to create a new product called Football Camp 4all - a holiday camp for children aged 6-14 years, whose main task will be a broad sports program with a focus on football. Further explore is if this product will be interesting for people and if it could have a business success. At work I use the marketing mix of instruments and data acquisition method for a written interview. From a business perspective, Football Camp 4all had the right leadership and ensure the reputation to make a profit already in the 1st year. In next years it could become more successful.