Návrh, realizace a marketingová podpora aplikace z oblasti E-komerce

Abstract

This diploma thesis deals with the legislative requirements necessary for the operation of the internet business. The following chapter is about ideal way to target your ads to a targeted audience as accurately as possible by using Facebook advertising. It also deals with optimization for search engines, theoretically and also practically. The chapter devoted to payment systems examines and describes the payment methods that can be used on the Internet and also describe the trends in payment methods. The practical part deals with the realization of a responsive e-shop, which will sell only one product and the emphasis will be put on minimalism and the simplest process of creating an order. Next point is vision of the whole solution is presented and it is subsequently implemented using HTML, CSS, PHP and JavaScript. The last chapter describes the current management of the economic agenda and a better solution is proposed that uses simple administration using MySQL database.