Problematika sponzoringu v házenkářském klubu HCB OKD Karviná

Abstract

Aim of this work was to analyze the issue of sponsorship in the handball club HCB OKD Karvina. The club's history and its achievements are included in the practical part of this bachelor thesis. Furthermore are given the responses of sports club manager to questions relating to sponsorship and also replies of supporters arising out of questionnaire survey. In this thesis is therefore used the method of interview and questionnaire survey. The final summary provides recommendations for sports manager and the club management.

Description

Import 19/10/2011

Subject(s)

handball, sponsorship, advertisement, Karvina, manager

Citation